Our Story
TORY STORIES
Whether on the red carpet at the Met Gala, discussing social change at the Tory Burch Foundation’s Summit or scrolling through social media, Tory connects with women of diverse backgrounds, ages and industries.
THE ICONIC DOUBLE T
When Tory launched the brand, she created a logo that was meant to be a graphic design element. It draws inspiration from the geometry of Moroccan architecture and the bold graphics of David Hicks’ interiors from the 1960s and ’70s.
COLOR
Living in full color is Tory’s guiding principle in how she lives, designs and leads the company. Her dream — to inspire people around the world to live in full color with character, beauty and confidence. In 2014, Tory wrote her first book, Tory Burch In Color, a New York Times bestseller, in which she shares the people, places and things that inspire her.
TRAVEL
Destination anywhere — travel and discovery are integral to the collection and brand. Tory’s parents Buddy and Reva took trips every summer to Greece, Italy, Morocco and beyond, sparking in Tory a lifelong curiosity for seeing the world and learning about other cultures.
FAMILY
Family is where it starts for Tory, be it her children, her brothers, or her friends and colleagues. Buddy and Reva are a constant source of inspiration — both how they lived and their incredible sense of style. They instilled in Tory, from a young age, a belief in herself and that she could achieve anything.
